ITERABLE

From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns

When it comes to standing apart from your competition, it’s all about getting your messages in front of consumers in the most engaging ways possible.

A comprehensive mobile marketing strategy, that complements all your channels, enables you to stay ahead of the curve—and keep customers coming back for more.

In this guide I developed in 2023, Iterable dives deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels.

Readers will learn: 

• More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns 

• From brand names about how they built their mobile marketing strategy 

• Why joyful experiences are what build brand loyalty