Between the global pandemic, social unrest, and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate their values and build trust when “unprecedented times” becomes the ultimate cliche?

The Iterable team is kicking off the new year to provide marketers with a glimpse into the future, based on our latest survey research. Alyssa and Wayne debut our top findings and reveal our hottest marketing predictions.

There’s more than one way to cook up an amazing marketing campaign. After observing, developing, and testing thousands of cross-channel messages, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients.

‘Tis the season for…a year in review! This was one of our most popular webinars, in which we review what cross-channel campaigns made a splash. Check out this session where we had the audience vote on their favorites in each category.

Missed out on Activate 19? Join our webinar, where we reveal how our innovative speakers from leading brands like Redfin, Strava, Boxed, and Fender are building unique customer experiences to increase engagement and drive retention.

Prioritizing customer acquisition over engagement and retention is like inviting people to a party with no food — talk about a poorly planned experience! It’s essential to personalize that message across all the ways your customers interact with your brand.