The Cross-Channel Engagement Benchmark Report
MOST VALIDATING STAT
81% of marketers achieve a conversion rate of up to 40% with a cart abandonment campaign.
Which communication channels are marketers using today, and what results are they seeing? How are brands engaging customers throughout their buying journey? And just how truly “cross-channel” are we anyway?
In this landmark study I conducted, Iterable presented valuable insights about the strategy, cadence and channel usage of pivotal campaigns across the customer lifecycle:
Welcome and onboarding
Cart and browse abandonment
No, it’s not dead. Email is still the most popular of all marketing channels, with 80% of survey respondents leveraging it in their promotional campaigns. In-app notifications came in a distant second place at 25%.
Breaking up is not hard to do. 54% of respondents will wait up to three months before sunsetting or removing disengaged subscribers. (This is a terrible, aggressive strategy: read the report to learn why.)
Bring back the win-back. Despite the importance of increasing customer lifetime value, only 37% of marketers have a dedicated loyalty campaign to convert more customers into VIPs.