The Cross-Channel Engagement Benchmark Report

 

COMPANy

Iterable

PUBLISHED

October 2018

MOST VALIDATING STAT

81% of marketers achieve a conversion rate of up to 40% with a cart abandonment campaign.

 

Which communication channels are marketers using today, and what results are they seeing? How are brands engaging customers throughout their buying journey? And just how truly “cross-channel” are we anyway?

In this landmark study I conducted, Iterable presented valuable insights about the strategy, cadence and channel usage of pivotal campaigns across the customer lifecycle:

  • Welcome and onboarding

  • Promotions

  • Cart and browse abandonment

  • Re-engagement

  • Loyalty

 
 
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Get all the insights

Key Takeaways:

 

1.

No, it’s not dead. Email is still the most popular of all marketing channels, with 80% of survey respondents leveraging it in their promotional campaigns. In-app notifications came in a distant second place at 25%.

 

2.

Breaking up is not hard to do. 54% of respondents will wait up to three months before sunsetting or removing disengaged subscribers. (This is a terrible, aggressive strategy: read the report to learn why.)

 

3.

Bring back the win-back. Despite the importance of increasing customer lifetime value, only 37% of marketers have a dedicated loyalty campaign to convert more customers into VIPs.