Here I am teaching marketers the importance of personalization. The analogy I’m making is to porn—the leading industry when it comes to relevant content.

Here I am teaching marketers the importance of personalization. The analogy I’m making is to porn—the leading industry when it comes to relevant content.

It’s me again, Alyssa Jarrett, from the homepage.

I’m currently responsible for Brand & Content Marketing at Iterable, where I specialize in educating growth marketers on how to develop world-class customer engagement.

I have 7+ years of experience serving in B2B marketing roles for tech companies, including Ripple, Objectivity, Splice Machine, and Cray.

In my past life, I was a reporter, thanks to my M.A. in Mass Communication and Journalism from California State University, Fresno.